Qoints is a software platform and data marketplace that leverages industry benchmarks to improve digital marketing results. Access to this data allows brand marketers to compare their results against the rest of their market category or industry, which is highly beneficial for effectively planning, executing and measuring digital campaigns. Today, less than 25% of brand marketers use data to justify decisions around tactics and budgeting for digital promotions. By taking a democratized approach to performance benchmarking and data warehousing, Qoints provides a clean and user-friendly data-driven solution that for the first time empowers digital marketers with the competitive intelligence they need to create the most effective promotions for their target audiences.
Source: qoints.com