With the advent of Search Engine Optimization, Google Analytics, and programs like Facebook Business Manager, entrepreneurs now have the ability to spot trends, improve products, and “read minds” like never before. With this information, entrepreneurs are given tangible evidence that can be used as a blueprint to improve their product and grow their customer base.
Although there are many products or services offered online for a fee, most of the pertinent information and products are free and can be found rather easily.
There seems to be an endless amount of free SEO information published online, which even a raw entrepreneur can use to his or her advantage. The SEO information is designed to give companies the best chance of being seen through a Google search, and using the proper techniques, have the information seeker stay on your page for an extended period of time.
Many sites will give step-by-step instruction on how to improve SEO practices, giving users the ability to master the tactics and use the data to their advantage. It can be anything from link building, to using thorough content, to adding keywords and subheadings to the articles on the website.
Tools such as Google Analytics can allow entrepreneurs to track how improvements are working and allow them to change or modify their tactics as they move forward. The analytics can show how many people visit a site on a given day, the ratio of new to returning visitors to a site, bounce rate/average session duration, and even how people are coming across the site (organically, through social media, etc.).
If you are an entrepreneur looking to beef up your social media footprint, Facebook Business Manager is another great tool that offers features such as “like” campaigns and customizable marketing tools. Although there is a fee for advertising with this product, it is a great way to have your company seen by a large number of consumers.